I’m a versatile marketing professional with specialised expertise in medical device and healthcare marketing. My skills include strategic planning, research, content creation, brand development, digital advertising, and global market insights. I have experience working across both Business to Business (B2B) and, more recently, Direct to Patient (D2P) advertising. I offer flexible consulting services tailored to support your organisation’s marketing and strategic goals, and sometimes work alongside other specialist providers to help you achieve the best results.
Whether you’re looking for detailed market research or a complete marketing strategy, I’m committed to delivering professional, targeted solutions that drive meaningful business outcomes.
Strategic Marketing
Creation of tailored strategic marketing plans using a comprehensive approach that includes:
- In-depth market research and trend analysis
- Literature reviews for best practices
- Engagement with industry experts
- Data-driven insights
- Practical experience from global product launches
- Business development opportunities
Digital Marketing Solutions
Supporting businesses transform their digital marketing and adopting tools along the way including:
- CRM & Marketing automation (Salesforce & HubSpot)
- Social media (Meta Suite, LinkedIn, YouTube, X)
- Paid advertising campaigns
- Email marketing (MailChimp & HubSpot)
- Digital asset management (Aprimo)
- Website updates (WordPress)
- Management of SEO & custom updates via 3rd party vendors
- Sales enablement (Showell & Solofire)
- LMS implementation (Litmos)
- Survey design (MS Forms, Survey Monkey)
- 3D interaction simulation and videos through 3rd party vendors to create engaging educational videos
Event Management
Working with small to medium budgets and teams to coordinate events from 10-300 people.
- KOL meetings
- Symposiums
- Round table dinners
- Conference booths
- Event software (Eventbrite, Whova)
- Virtual events (Gotowebinar & Teams)
Other Capabilities
Management
Leading and developing high-performing teams by empowering individuals and fostering collaborative, growth-oriented environments.
Mentorship
Guiding, supporting, and empowering others in their professional growth by sharing knowledge, insights, and providing constructive feedback.
Compliance
Proficient in navigating medical advertising regulations, ensuring data protection compliance, and developing standard operating procedures.