Capabilities
Rachel Harmond is a versatile marketing professional with specialised expertise in medical device and healthcare marketing. Her comprehensive skill set spans strategic planning, research, content creation, brand development, digital advertising, and global market insights. With experience in both Business to Business (B2B) and more recently Direct to Patient (D2P) advertising, Rachel offers flexible consulting services tailored to support organisations' marketing and strategic needs.
Whether you require detailed market research or a complete marketing strategy, Rachel is prepared to deliver professional, targeted solutions that drive meaningful business outcomes.
Strategic Marketing
Creation of tailored strategic marketing plans using a comprehensive approach that includes:
- In-depth market research and trend analysis
- Literature reviews for best practices
- Engagement with industry experts
- Data-driven insights
- Practical experience from global product launches
- Business development opportunities
Digital Marketing Solutions
Supporting businesses transform their digital marketing and adopting tools along the way including:
- CRM & Marketing automation (Salesforce & HubSpot)
- Social media (Meta Suite, LinkedIn, YouTube, X)
- Paid advertising campaigns
- Email marketing (MailChimp & HubSpot)
- Digital asset management (Aprimo)
- Website updates (WordPress)
- Management of SEO & custom updates via 3rd party vendors
- Sales enablement (Showell & Solofire)
- LMS implementation (Litmos)
- Survey design (MS Forms, Survey Monkey)
- 3D interaction simulation and videos through 3rd party vendors to create engaging educational videos
Event Management
Working with small to medium budgets and teams to coordinate events from 10-300 people.
- KOL meetings
- Symposiums
- Round table dinners
- Conference booths
- Event software (Eventbrite, Whova)
- Virtual events (Gotowebinar & Teams)
Other
Rachel possesses valuable experience in various domains that could significantly enhance your business and team dynamics. Her expertise encompasses team management and mentorship, alongside her active involvement in ensuring compliance with GDPR regulations.
Management
Leading and developing high-performing teams by empowering individuals and fostering collaborative, growth-oriented environments.
Mentorship
Guiding, supporting, and empowering others in their professional growth by sharing knowledge, insights, and providing constructive feedback.
Compliance
Proficient in navigating medical advertising regulations, ensuring data protection compliance, and developing standard operating procedures.
© 2025 Harmond Marketing Consultancy Ltd.
All rights reserved.
Company Registration Number: 16197178
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